In 1988, retailer Williams-Sonoma was opening new stores across the United States and released a cobalt blue stand mixer for the company.
Although the retailer had been carrying Kitchen Aid products since 1959, the new stores introduced the mixers to a wider range of home cooks.
Specific color mixers were released for specific retailers or to benefit charities, such as a pink mixer released to raise funds for breast cancer research or mixers sold at Target stores being available in that company's signature shade of red.
The Pro Line range of appliances was launched in 2003 with an initial six-month exclusivity agreement with Williams-Sonoma.
Psoriasis may impact your relationships, but it doesn't need to control them.
Learn how to manage psoriasis—and your relationships.
Don't be afraid to reach out to friends and family when you need support.
The brand was further promoted by sponsoring the PBS show Home Cooking, and by introducing the mixers to television chefs such as Julia Child and Martha Stewart.
Following the success with Williams-Sonoma, specific points of purchase were set up in department stores such as Kohl's and Macy's.