Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.We’ve noted before that Instagram is growing in importance for brands.On average, the brands posted 30 times to their accounts in the lead up to Valentine’s Day.
As we said before, more brands are incorporating politics and social issues into their content strategy.
Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.
e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.
The top photo, also from Zoosk, celebrated National Hugging Day.
Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.