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Your goal should be a tagline that encapsulates in a few words the best of what your company is. Keep It Short and Simple A tagline needs to say a lot with a little.What is it about your product that will make people's lives better? For example, at Astonish, our tagline is "The Best Friend of the Local Agent." It speaks to our audience and says a ton. Say Just Enough Taglines should evolve with the company and are not easy to create.Instead, slogans and taglines should speak directly to a benefit. A tagline should explain your product or service to potential customers or capture what it is that makes your business different from your competitors' businesses. Communicate With Clarity Make sure your tagline provides a picture of what you do. What Lexus is signaling is that their car provides the visual evidence that you as the driver are pursuing perfection.-- 6. Require a Double Take A good slogan gets engrained in consumers' heads the first time they are exposed to it.Describe Who You Are You shouldn't worry about being cool or edgy with your tagline. A good example of this is a local air conditioning company that uses controversy for its tagline: "Your wife is hot." Citgo grabs attention by leveraging a play on words: "Fueling Good." The same goes for an energy company that kills two birds with one slogan: "Changing the Current." -- 8.I first met my wife Hazel on Lovestruck when she winked at me.She seemed just my type, so we exchanged a few messages.After our first date, we started talking every day, and spending as much time together as we could.It wasn't long after that we moved in together, and now we are happily... We met for our first date at Gordon's wine bar and hit it off immediately.

So you can meet someone gorgeous for a spot of lunch, an evening meal or a late night café date.Exclusive events Our Lovestruck events are the talk of the Hong Kong dating scene.From regular special event nights to our famous free-to-attend Laissez-Faire parties where you are free to mingle with up to 900 people in attendance, there's always something on for you to meet new people in a fun and relaxed way. Date discovery Our incredible date matching device allows you find people who like doing the kind of stuff you do in your free time, saving on those endless "what do you want to do? Create your own fun date and get asked out, or ask out a Lovestrucker with a unique date idea!There's nothing like falling in love, and there's no one like Lovestruck for making it happen.Have you ever seen an ad online and had no idea what product was being sold?Thousands of people are getting Lovestruck I joined Lovestruck after moving to Hong Kong, when my friend recommended it as a great way to meet new people.I'd never been on a dating site, and little did I know that it would change my life forever.It says we care, we are here, we will support you in your time of need, we will celebrate with you in your time of success, a friend of yours is a friend of ours, and an enemy of yours is our enemy, too. Some easy pitfalls are trying to wrap what you do, why you do it, who you're doing it for, and where you are doing it all in one tagline. Not every slogan needs alliteration, a clever rhyme, or a pun. Be Scenario-Driven The broader your tagline is, the more often people will forget about your product.The more focused it is, the more people will think about your product when a specific, real-world scenario happens.Thousands of people are getting Lovestruck We both joined Lovestruck after realising that meeting new people in London isn't easy! Rob proposed a month before our 3 year anniversary. However, knowing I'd be thinking that something might be on the cards, Rob waited until am the next day to propose! Thousands of people are getting Lovestruck After a few months I spotted Matthew's profile — well actually my grandmother and my sister did when I showed them the site.We liked the photo of him looking rugged after climbing a mountain in Borneo and the fact he'd worked in Switzerland for six years, which is where I was brought up. When Matthew proposed, he got down on one knee in our favourite spot in...

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