I nicknamed him "Hammer," because he looked like Hank Aaron [whose nickname was "The Hammer"]. I don't want you to have a hat that says "A's" on it.
Remembered for his rapid rise to fame, Hammer is known for hit records (such as "U Can't Touch This" and "2 Legit 2 Quit"), flashy dance movements, choreography and eponymous Hammer pants. Prior to becoming ordained, Hammer signed with Suge Knight's Death Row Records by 1995.He recalled that six children were crammed into a three-bedroom housing project apartment.The Burrells would also frequent thoroughbred horse races, eventually becoming owners and winners of several graded stakes.He kept the company going by selling records from his basement and car.Bust It spawned Bustin' Records, the independent label of which Hammer was CEO.Every time I come down to the clubhouse, you know, Rollie would yell out "Oh, everybody be quiet! " Burrell went on to graduate from high school in Oakland and took undergraduate classes in communications.Discouraged by his studies at a local college and failing to win a place in a professional baseball organization, Hammer considered the drug trade.But not quite satisfied with this first multi-platinum success, Hammer's music underwent a metamorphosis, shifting from the standard rap format in his upcoming album."I decided the next album would be more musical," he says.In 2010, Hammer discussed his lifelong involvement with athletes on ESPN's First Take as well as explained that his brother Louis Burrell Jr.(who would later become Hammer's business manager) Hell, our chief executive, the guy that ran our team, uh, that communicated [with] Charlie Finley, the top man there, was a 13-year old kid.