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Research about online dating

The question nagged at me—not least because of my own experiences watching promising relationships peter out over text message—so I set out on a mission.

I read dozens of studies about love, how people connect and why they do or don’t stay together.

As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-­dating site.

Medium height, thinning brown hair, nicely dressed and personable, but not immediately magnetic or charming.

10 in., has brown hair, lives in Brooklyn, is a member of the Baha’i faith and loves the music of Naughty by Nature.

Before online dating, this would have been a fruitless quest, but now, at any time of the day, no matter where you are, you are just a few screens away from sending a message to your very specific dream man. Throughout all our interviews—and in research on the subject—this is a consistent finding: in online dating, women get a ton more attention than men.

But Derek of 2013 simply clicked an X on a web-browser tab and deleted her without thinking twice.

Watching him comb through those profiles, it became clear that online, every bozo could now be a stud.


  1. The NBER's Business Cycle Dating Committee. The NBER's Business Cycle Dating Committee maintains a chronology of the U. S. business cycle.

  2. Free online dating and matchmaking service for singles. 3,000,000 Daily Active Online Dating Users.

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